Emma Clark - Packaging Design & Product Launch

Packaging Design & Product Launch

Brand: Nippies

Products: Uplift Tape Teardrops & Precut Tape Strips

Amazon Category: Beauty & Personal Care

Country: US & Canada

step 1: I Design the Packaging

I design the packaging for new products that complement the brand's portfolio, elevate our retail partner's shelves, and clearly communicate to consumers the product's features, benefits, and details.

From Emma's Screen

To Retailers Shelves

step 2: I design launch plans and art directions

I design mock-ups to visually inform cross-functional teams and external partners of the art direction for the launch of new products. The mock-ups help to streamline approvals, communicate art direction with brand managers and leaders, and give production and copy team members a centralized spot to reference when shooting and writing.

A glimpse of what I designed to communicate art direction:

step 3: I design all the static assets for launch (listing photos, Amazon creative, marketing, etc.)

I design full-funnel content that captures attention and leads to sales From social ad design, to listing photo design, I create all of it to ensure a consistent art direction across the entire launch.

Listing Photos